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Contact usAdvanced web positioning techniques
Have you ever wondered How to be the first search option on Google. That's what a lot of companies want, right? Being in that coveted first position can make the difference between receiving constant traffic or going unnoticed. If you're wondering that too, you're in the right place! In this blog, you'll learn the key strategies of SEO what you need to achieve that desired goal.
To begin with, let's talk about what the SEO. You've probably heard this term before, but what does it really mean? SEO, in English, is Search Engine Optimization, or in Spanish, Search Engine Optimization. It's about optimizing your website so that search engines such as Google, Yahoo, Bing (and even YouTube or TikTok) can show your content in the first places when people are looking for something related to what you offer.
Basically, SEO involves:
Did you know that the 75% of users Don't they go past the first page of results on Google? This means that if you're not there, your site will probably go unnoticed. The truth is that being in the first places is not only important, it's essential if you want to have visibility on the internet.
Now, in Google's first results, there's a mix of three things:
Okay, now that you know what SEO is and why it's important, let's talk about how to get your page to appear on Google. Here are some essential steps to achieve this.
First things first: the technical part. Google prioritizes sites that offer a good user experience. If your site is slow or has problems, it will be difficult for you to get to the first places. Here's what you should keep in mind:
This is one of the most important steps. If you don't know what words your users use to search for what you offer, how do you expect to appear in the results? La keyword research is essential for attracting the right people.
The keywords for this article, for example, include:
You can use tools such as Google Keyword Planner O SEMrush to find the right keywords. Remember to include both primary and secondary keywords and make them fit naturally into the content.
Your content is the heart of your SEO strategy. Google is looking for content that actually answers user questions. Here are some tips:
Don't forget the images. Google also tracks them, and it's important that they're optimized. Make sure that:
Los internal links they help Google understand the structure of your site and distribute authority between pages. Los backlinks (external links) are crucial for increasing the authority of your site. If other authority sites link to your page, Google sees it as a sign of trust and increases your ranking.
You've got all the basics covered, but being in the top Google results requires something more. Here are some advanced strategies that can help you.
Los Rich Snippets or featured snippets are a great opportunity for your site to appear before organic results. These fragments respond directly to the user's question and capture a good part of the traffic.
To appear in the featured snippets, you must:
La domain authority is one of the most important factors for SEO. Achieve backlinks quality is one of the best ways to increase that authority. Here are a few ways to do that:
SEO isn't something you do once and for all. Google is constantly updating its algorithm, so you should always be monitoring your site. Use tools such as Google Analytics And Google Search Console to see how you're doing and adjust your strategy as needed.
Being on the first page of Google is great, but if you're not in the first three results, you probably won't get a lot of traffic. Here's how traffic is divided:
Results from fourth to tenth place barely account for 5% or less of total traffic. So being in the first three places should be your main goal.
Achieve being in the first results of Google requires a combination of Technical SEO, optimized content and a good strategy of backlinks. Although it may be a time-consuming process, the result is worth it: consistent, free organic traffic.
If you're looking for a way to improve your ranking on Google, in Hiweb Marketing we can help you with customized strategies that fit the needs of your business. Contact us and start ranking in the first places in Google!
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