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Car rental company in Cancun with a tourism focus, specializing in offering reliable mobility solutions to national and international customers.
Avant Rent a Car approached Hiweb with three main needs: Improve its organic ranking on Google, optimize the return on investment of its Google Ads campaigns, and resolve technical flaws on the website that affected its performance, security, user experience, and conversion capacity.
New organic users
Increase in users from organic searches thanks to a bilingual SEO strategy.
Keywords in the Top 10
Strategic keywords ranked in Google's Top 10 during the project period.
Generated conversions
Significant increase in conversions through search campaigns and Performance Max.
Page views
Interactions and content consumption recorded in the first year of the project
Optimization and content
Content restructuring, metadata optimization, blogging strategy, and technical improvements based on an SEO audit to strengthen organic visibility.
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Strategic search engine advertising
Implementation of Google Ads campaigns for Search and Display networks, focused on purchase intent and aligned with car rental services.
UX and conversion
Redesign and restructuring of the site with a focus on user experience, clear CTAs, intuitive navigation, and optimal operation on mobile and desktop.
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