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ERP software specialized in construction projects in Mexico, focused on optimizing processes, control and decision-making for construction companies and developers.
Diazar sought to position himself in search engines nationwide, renew his website and strengthen his brand presence on digital channels. They came to Hiweb organically from Google, with the objective of generating visibility, building authority in their industry and increasing the capture of qualified leads through the website and social networks.
Activation of real traffic from an initial digital presence without traction for the first 3 months.
Sustained generation of sessions after SEO and web optimization. in the first trimester.
Increase in the reach of content among construction companies and professionals in the construction sector.
Increased interaction in educational publications on control, management and construction technology.
Content strategy for social networks aimed at positioning the brand, communicating the benefits of ERP and other products, as well as strengthening authority in the construction sector.
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SEO strategy focused on national positioning, site structure, metadata, content (blogs) and keywords related to software and construction project management.
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Website renewal with a focus on clarity, value proposition, user experience and lead capture.
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