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ERP software specialized in construction projects in Mexico, focused on optimizing processes, control, and decision-making for construction companies and developers.
Diazar aimed to achieve nationwide search engine positioning, revamp its website, and strengthen its brand presence across digital channels. They found Hiweb organically through Google, seeking to boost visibility, establish industry authority, and increase qualified lead generation via their website and social media.
Activation of real traffic from an initial digital presence that lacked traction for the first 3 months.
Sustained session generation following SEO and web optimization in the first quarter.
Increased content reach among construction companies and industry professionals.
Increased interaction in educational publications on control, management, and construction technology.
Content strategy for social media aimed at positioning the brand, communicating the benefits of ERP and other products, as well as strengthening authority in the construction sector.
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SEO strategy focused on national positioning, site structure, metadata, content (blogs), and keywords related to software and construction project management.
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Website renewal with a focus on clarity, value proposition, user experience, and lead capture.
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