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An artisan stone-oven pizzeria located in Mérida, Yucatán, focused on offering quality pizzas, authentic flavor, and a casual, welcoming experience.
Paulo's Pizza aimed to increase its local visibility, attract more customers to the restaurant, and strengthen brand recognition in a highly competitive culinary market. Their goal was to use social media, digital advertising, and visual content to create cravings, differentiate their artisan offering, and convert digital attention into in-person visits.
The increase reflects that more people are visiting the profile after seeing content on social media.
Increased interaction with reels, videos, and posts featuring pizzas and artisan processes.
More users took the step to check the menu, location, or contact details from social media.
Rapid growth in followers driven by engaging visual content and consistent presence.
Social media management focused on local visibility, visual appeal, and continuous connection with the restaurant's community and customers.
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Implementation of advertising campaigns for local reach, product promotion, and attracting new customers to the restaurant.
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Production of photography and video to showcase pizzas, the stone oven, artisan processes, and the restaurant's authentic atmosphere.
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