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    Say Hi to Community

    Community Management Services

    Our community management team replies, moderates and talks with your audience in your brand’s voice. No prospect goes unanswered, and every message strengthens the relationship.

    The service

    What our social media community management does for your brand

    Publishing is half of the channel. The other half is what happens when people reply.

    • Interaction management

      We handle questions, comments and direct messages with defined response times, so no prospect goes unanswered.

    • Community engagement

      We start conversations, questions and activities that turn passive followers into people who recommend your brand.

    • Monitoring and reporting

      We track mentions, audience sentiment and recurring topics, and deliver a monthly report on what your community is asking for.

    How it gets done

    How our community management services work

    Everything that happens in your inbox, split into four clear responsibilities.

    Replying is part of the channel

    Comments, direct messages and mentions from people already talking to you. We set response times and decide which questions are answered in public and which by message.

    Digital tools and connected devices represent planning, organization, and content strategy creation for brands Hiweb.

    Replying is part of the channel

    Comments, direct messages and mentions from people already talking to you. We set response times and decide which questions are answered in public and which by message.

    Digital tools and connected devices represent planning, organization, and content strategy creation for brands Hiweb.

    How your brand sounds when it replies

    We build a response guide with your brand’s tone, approved phrases and phrases to avoid, so every reply sounds the same no matter who writes it.

    Marketing team collaborating on digital proposals, interface design, and business communication solutions Hiweb.

    An inbox that stays current

    We manage the inbox, moderate comments and flag what your team needs to know: a repeated complaint, a sales opportunity or a question your website does not answer.

    Professionals working together with technological devices to develop digital strategies, innovation, and business growth Hiweb.

    What to do when a thread grows

    An escalation protocol for negative comments or reputation issues. At month’s end, a report with conversation volume, response time and sentiment.

    Creative team reviewing audiovisual content and digital resources to develop communication and strategic marketing materials Hiweb.
    Social media applications on a mobile device as part of digital strategies to connect brands with their audiences Hiweb.
    Community

    Your community is also a channel.

    Fast replies, a consistent brand voice and a clear report on what people asked for. Each month is measured in conversations.

    Book a diagnostic

    Why choose Hiweb as your community management company?

    A team that cares for your customer relationships as much as your inbox.

    Book a diagnostic
    • 20+

      brands in Mexico and abroad

    • 6+

      years of experience

    Professional moderation with clear protocols.

    We manage audience interactions according to your company's guidelines and route technical or specialized inquiries promptly.

    Coordination with content planning.

    We integrate frequent community questions into upcoming content planning and educational post topics.

    Direct sales inquiry routing.

    We route pricing and sales inquiries straight to your sales representatives via WhatsApp or your CRM.

    Incident response protocol.

    We apply pre-approved guidelines to address customer complaints or sensitive feedback promptly, objectively, and professionally.

    Dedicated coverage hours.

    We maintain active inbox coverage during your audience's peak activity hours to ensure timely customer responses.

    Inquiry and feedback documentation.

    We document and categorize recurring questions, feedback, and customer objections to provide insights for your operations and service teams.

    The service

    What our community management includes

    We look after your community in your brand voice and pass prospects on to sales. Scope and pricing are defined with you.

    • What you get

      • Replies to comments and messages in your brand voice
      • Moderation and crisis handling
      • Prospects routed to sales through WhatsApp or your CRM
      • Monthly conversations report
    • Which channels

      • Instagram, Facebook, TikTok and LinkedIn
      • Standard hours Monday to Friday, 9 am to 6 pm; weekends depending on the plan
    • What shapes the quote

      • Platforms
      • Message volume
      • Coverage hours

    Pair it with social media management so strategy, content and conversation work together.

    Industries

    Community management by industry

    Every industry gets different questions. Here is what changes in yours.

    • Manufacturing

      Technical questions that cannot wait.

      1. 01Accurate answers about your products
      2. 02Support for quote requests and distributors
      3. 03Every lead goes straight to your sales team
      View industry
    • Healthcare

    • Real estate

    • Travel and hospitality

    • Restaurants

    • Software (SaaS)

    • Professional services

    • Automotive

    How we work

    How we work: our community management process

    Before replying to the first message, we define how your brand sounds.

    1. Community diagnostic

      We review tone, interaction volume, response times and current protocols.

    2. Brand voice guide

      We define how to reply, what to escalate and how to moderate.

    3. Daily management

      Messages, comments, mentions and moderation, with clear response times.

    4. Crisis escalation

      A protocol for difficult situations and immediate alerts to your leadership team.

    5. Monthly report

      Interaction volume, response time, community sentiment and recurring topics.

    FAQ

    Community management FAQ

    Community management is the work of managing a brand’s conversation with its audience: replying to comments and messages, moderating, encouraging participation and spotting complaints or sales opportunities. It turns social channels into an ongoing relationship with customers.

    Next step

    Is your community getting replies, or just posts?

    We review your comments and messages from recent weeks and show you how many opportunities went unanswered.

    Book your audit