Meta Ads Agency

Meta Ads is Meta’s advertising platform for Facebook, Instagram, Messenger and WhatsApp, managed from a single Ads Manager. You can target by location, interests and your own audiences, and optimize each campaign for one goal: leads, messages, traffic or sales.

Every time someone opens Facebook or Instagram, Meta runs an auction to decide which ad to show. The winning ad combines a competitive bid, a high chance that the person takes the desired action and strong ad quality. Good creative lowers your cost per result.

Cost depends on your industry, audience, season and campaign goal. You set the ad budget and pay it directly to Meta. Our management fee is quoted separately, based on the scope of your campaigns.

It depends on the cost per result in your industry and how many leads or sales you need each month. We calculate it during the diagnostic. Your budget should allow enough conversions for the algorithm to learn and for results to be measurable.

Ads start delivering on launch day. Each ad set goes through a learning phase, which Meta considers complete after about 50 conversions in a week. That is why we evaluate results over several weeks before drawing conclusions.

They are worth it when your audience spends time on Facebook and Instagram and the campaign is measured in leads or sales. Meta is especially strong at creating demand among people who do not know your brand yet. We confirm the fit in your market during the diagnostic.

Google Ads captures people already searching for what you sell. Facebook ads create demand among people who do not know you yet. They work best together, covering the full buying journey from first impression to the remarketing that closes the sale.

Both are managed from the same Ads Manager and share audiences. The difference is format and behavior: Instagram favors visual Reels and Stories, while Facebook adds groups, Marketplace and an older audience. Running on both usually performs best.

Yes. We run campaigns in English and Spanish for the US, Canada and Mexico. Each market gets its own structure, creative written for its audience and separate tracking, so you can compare results by country.

Yes. Hiweb is based in Mérida, Mexico, and works remotely with companies in the US, Canada and Mexico. Strategy and reporting are delivered in English for English-speaking clients.

It includes campaign strategy, creative production, Pixel and Conversions API setup, ongoing optimization and a monthly report with CPL, ROAS and cost per purchase. It pairs with Google Ads, SEO or web development.