Mérida, Mexico

    Diazar

    Digital construction progress management through a mobile platform, showcasing technology applied to project control and administration with Diazar.
    Challenge

    Initial Context

    Diazar partnered with Hiweb organically through Google search with three core strategic goals:

    • National search positioning: Gain dominant Google visibility for construction management ERP software.
    • Website modernization: Transform their corporate site into an active inbound engine for enterprise B2B leads.
    • Brand authority: Establish Diazar as the premier software solution for builders and developers across Mexico.
    Strategy

    Applied Services

    • National SEO strategy: Search-optimized website architecture, metadata restructuring, technical content marketing, and high-intent keyword positioning for construction software.
    • Strategic web redesign: Complete website overhaul focusing on ERP value propositions, intuitive UX, and conversion funnels for enterprise demo requests.
    • Brand presence & social authority: Editorial B2B content strategy showcasing ERP capabilities and reinforcing credibility among senior construction executives.
    Visit official website@diazarcontrol
    Execution

    How the Work Was Delivered

    1. Brand Authority & B2B Content

      Social media and content strategy designed to position the Diazar brand, articulate core ERP modules, and establish thought leadership among developers and contractors.

    2. National SEO Strategy

      Targeted SEO execution focusing on national rankings, technical site health, modular content hubs, and construction software search intent.

    3. Strategic Web Experience

      Modern web redesign emphasizing value delivery, intuitive navigation, trust signals, and streamlined lead capture for enterprise sales teams.

    Instagram Feed

    Live Feed for DIAZAR

    Visual strategy, feed curation, and content produced for DIAZAR.

    DIAZAR

    Software (SaaS)
    @diazarcontrol

    🧱 Software de control de obra. Centraliza todo tu proyecto: avances, materiales y equipos. +Eficiencia, –errores. Agenda tu DEMO aquí ⤵️

    565Followers
    12Posts
    9:41
    diazarcontrol•••
    12posts
    565followers
    77following

    DIAZAR

    Software (SaaS)

    🧱 Software de control de obra. Centraliza todo tu proyecto: avances, materiales y equipos. +Eficiencia, –errores. Agenda tu DEMO aquí ⤵️

    Metrics

    Before and After

    Baseline included where applicable. True business impact, not vanity metrics.

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    • New unique users

      +2100

      Activation of steady, qualified traffic from a previously dormant digital footprint within the first 3 months.

    • Website sessions

      +2600

      Sustained session volume generation following web redesign and technical SEO rollout.

    • Social media reach

      +42%

      Expanded brand exposure among construction firms, contractors, and project managers.

    • Engagement rate

      +31%

      Increased interaction across educational posts on job site control, budget management, and PropTech innovation.

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