IndustrialBasanlo
Challenge
Initial Context
Industrial Basanlo reached Hiweb purely through organic search to solve key B2B acquisition priorities:
- Qualified industrial lead generation: Capture high-intent inquiries from contractors seeking equipment rental and purchase.
- Digital presence overhaul: Build a robust corporate website communicating industrial reliability and technical capabilities.
- Organic search foundations: Establish an organic SEO baseline in northern Mexico from the ground up.
Strategy
Applied Services
- Industrial SEO & taxonomy: Search-optimized category architecture, technical SEO schema, and keyword positioning for heavy machinery rental queries.
- Quote-driven web development: Fast, clean, mobile-optimized site featuring equipment spec sheets and direct RFQ contact integration via CRM and WhatsApp.
Execution
How the Work Was Delivered
Technical Site Optimization
Rebuilt digital infrastructure with fast load times, clear equipment categories, and direct quote request forms.
Industrial SEO & Content
Targeted SEO execution capturing construction and industrial search intent across Monterrey and northern Mexico.
Metrics
Before and After
Baseline included where applicable. True business impact, not vanity metrics.
New users
+5300
Generated primarily from high-intent B2B organic searches on Google.
Organic traffic growth
+79%
Substantial increase in search engine visits driven by structured equipment catalogs.
Keywords in Top 10
+20
High-value industrial machinery terms ranking on Google’s first page.
Monthly site visits
+312
Sustained average monthly qualified organic visits throughout the campaign period.
Case Studies
More cases from this industry
Client, industry, and the work delivered.
Next Step
Schedule a similar diagnosis
Tell us your industry, goal, and ICP. We will give you a clear diagnosis and the next step.
Schedule your audit