Mérida, Mexico

    2024

    Pass YourTOEFL

    Person studying in front of an educational board, representing academic preparation and learning strategies for TOEFL with Pass Your TOEFL.
    Challenge

    Initial Context

    Pass Your TOEFL connected with Hiweb organically from Google seeking to scale its test preparation business globally:

    • High-ticket program enrollment: Shift positioning from low-margin tutoring to premium intensive preparation masterclasses.
    • International search authority: Rank prominently across Latin America and North America for TOEFL preparation.
    • Conversion-focused web platform: Overhaul the website to highlight verified student score improvements and streamline registrations.
    Strategy

    Applied Services

    • International educational SEO: Content marketing and keyword positioning capturing students actively preparing for standardized exams across multiple markets.
    • Conversion-driven website design: Clean program landing pages, social proof case studies, and streamlined application funnels.
    • Targeted paid acquisition: Complementary Google and Meta ad campaigns aligned with international university admission cycles.
    Visit official website@passyourtoefl
    Execution

    How the Work Was Delivered

    First a website that converts, then the traffic that reaches it.

    1. International EdTech SEO

      SEO strategy and comprehensive study guides addressing specific test-taker hurdles, driving high-intent international traffic.

    2. Conversion Architecture

      Conversion-optimized website redesign featuring interactive score calculators, alumni video proof, and streamlined assessment booking.

    3. High-Intent Student Acquisition

      Google Ads campaigns targeting high-intent test-takers needing urgent preparation for upcoming exam deadlines.

    Metrics

    Before and After

    Baseline included where applicable. True business impact, not vanity metrics.

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    • New users

      +2300

      Qualified prospective students generated during the initial semester through combined digital channels.

    • Monthly page views

      +1000%

      Explosive growth in content consumption, expanding from 60 to over 700 monthly visits in just 8 months.

    • Organic traffic

      +78%

      Surge in qualified international search visitors looking for TOEFL test mastery.

    • Conversion intent

      +65%

      Significant increase in diagnostic test submissions, consultation calls, and program enrollments.

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