Cancún, Mexico

    2024

    Avant Renta Car

    Rental vehicle fleet in a tropical setting, showcasing mobility and transportation options for travelers seeking comfort with Avant.
    Challenge

    Initial Context

    Avant Rent a Car partnered with Hiweb to address three critical challenges:

    • Organic search visibility: Improve rankings on Google to capture high-value travel demand.
    • Return on ad spend: Maximize ROAS across targeted Google Ads search campaigns.
    • Technical performance: Resolve website bottlenecks that compromised performance, security, UX, and conversion rates.
    Strategy

    Applied Services

    • Optimization & Content Strategy: Content restructuring, metadata enhancement, strategic blogging, and technical fixes derived from a comprehensive SEO audit to strengthen organic visibility.
    • High-Intent Search Advertising: Implementation of Google Search and Performance Max campaigns targeting high-intent travel queries and car rental keywords.
    • UX & Conversion Optimization: Redesign and architectural restructuring focused on frictionless user experience, clear calls-to-action, intuitive booking navigation, and seamless performance across mobile and desktop devices.
    Visit official website@avant_rentacar
    Execution

    How the Work Was Delivered

    1. Optimization & Content Architecture

      Content restructuring, metadata optimization, blog publication cadence, and technical performance enhancements based on an in-depth SEO audit.

    2. High-Intent Search Advertising

      Execution of Google Ads Search and Display campaigns tailored to travelers with immediate rental intent, aligned with vehicle categories and seasonal demand.

    3. UX & Conversion Optimization

      Full website redesign with an intuitive booking flow, responsive layout, clear value propositions, and fast page speeds on both mobile and desktop.

    Metrics

    Before and After

    Baseline included where applicable. True business impact, not vanity metrics.

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    • New organic users

      +37000

      Increase in qualified organic search visitors driven by a targeted bilingual SEO strategy.

    • Keywords in Top 10

      +10

      Strategic high-intent travel keywords ranked within Google’s Top 10 during the project lifecycle.

    • Conversions generated

      +4525

      Significant increase in conversions through Search and Performance Max campaigns.

    • Page views

      +123000

      Total engagement and content interactions logged during the first full year of optimization.

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