PenínsulaProject
Challenge
Initial Context
Península Project aimed to position its bespoke, responsible travel experiences against conventional mass tourism:
- Premium value positioning: Communicate the magic of personalized, respectful cultural journeys off the beaten path.
- Conscious traveler acquisition: Connect with independent domestic and international travelers seeking meaningful itineraries.
- Direct booking consultations: Build a digital funnel guiding prospective explorers into tailored travel consultations.
Strategy
Applied Services
- Visual storytelling & community: Social media curation emphasizing authentic local encounters, cenotes, and Mayan heritage.
- Discovery ad campaigns: Targeted Meta Ads reaching experiential travelers with affinities for ecotourism, culture, and private expeditions.
- Consultation conversion path: Streamlined communication funnels turning initial social inquiries into confirmed bookings.
Execution
How the Work Was Delivered
Story first, reach second.
Authentic Visual Storytelling
Documentary-style photography and cinematic reels showcasing hidden wonders of Yucatán, connecting emotionally with conscious travelers.
Targeted Traveler Acquisition
Hyper-targeted campaigns reaching independent travelers planning trips to the region, inviting them to co-design bespoke itineraries.
Instagram Feed
Live Feed for Península Project
Visual strategy, feed curation, and content produced for Península Project.
Turismo sostenible en 📌 Valladolid, Yuc. 🚐 Explore Yucatán like a local Cenotes · Tours en van Agenda tu tour aquí ⤵️
443Followers
31Posts
31posts
443followers
10following
Península Project
Tourism / Hospitality
Turismo sostenible en 📌 Valladolid, Yuc. 🚐 Explore Yucatán like a local Cenotes · Tours en van Agenda tu tour aquí ⤵️
🔗 wa.me
Metrics
Before and After
Baseline included where applicable. True business impact, not vanity metrics.
Social reach
+315.4%
Significant increase in unique people reached, strengthening recognition of the project.
Instagram views
+197900
The content spread quickly, exposing the brand to new audiences interested in travel experiences.
Link clicks
+3500
Users showed clear intent to learn about routes, tours and project details.
TikTok views
+61000
One organic video reached a wide audience and brought in more than 1,000 new followers in a short time.
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