Zapatería LaPenínsula

Modern footwear collection with colorful designs, showcasing a variety of styles and fashion options from Zapatería La Península.

Challenge

Initial Context

Zapatería La Península needed to modernize its retail footprint and increase foot traffic across its 4 physical store locations in Mérida:

Next-generation customer reach: Revitalize brand appeal among younger shoppers while preserving heritage customer loyalty.
Retail foot traffic acceleration: Bridge digital campaign promotions directly to store visits and register checkouts.
Seasonal revenue activation: Capitalize on back-to-school, holiday, and summer season peaks with high-converting digital campaigns.

Strategy

Comprehensive retail social media: Engaging social media campaigns focused on wearable trends, comfort footwear, and limited-time discounts.
Foot-traffic paid advertising: Localized Meta Ads campaigns driving foot traffic to branch locations with dynamic seasonal offers.
Visual product production: Lifestyle photography and short-form video reels highlighting shoe durability, comfort, and family footwear collections.

Execution

Content made for each platform, ads that take it further and a visual identity people recognize everywhere.

Brand Modernization & Social Management
Full-scale social media overhaul engaging younger families and trend-conscious shoppers with upbeat lifestyle content.
Retail Paid Advertising
Geo-targeted paid campaigns boosting store footfall, seasonal clearances, and holiday shopping sprees.
Audiovisual Production & Trend Reels
On-location store filming focusing on fit, footwear styling, comfort, and affordable family fashion.

Instagram Feed

Visual strategy, feed curation, and content produced for Zapatería La Península.

¡SNEAKERS AL MEJOR PRECIO! 👟🔥 📍4 sucursales en Mérida, Yucatán 👟 Converse, Adidas, Vans, Nike y muchas marcas más. ⛓️‍💥 Sucursales e info aquí ⬇️

793Followers

456Posts

9:41

456posts

793followers

35following

Calzado & Retail

¡SNEAKERS AL MEJOR PRECIO! 👟🔥 📍4 sucursales en Mérida, Yucatán 👟 Converse, Adidas, Vans, Nike y muchas marcas más. ⛓️‍💥 Sucursales e info aquí ⬇️

🔗 linktr.ee

Metrics

Baseline included where applicable. True business impact, not vanity metrics.

TikTok views
+2000000
Strong growth in organic reach with high-performing content.
Engagement
+84.7%
High engagement across organic and paid content.
Facebook views
+500000
Steady growth in brand content views.
Instagram followers
+664
Steady follower growth throughout the year through organic content and social media strategy.