Gaios

Prepared dishes and beverages in a restaurant setting, showcasing a gastronomic experience with flavors and ingredients from Gaios.

Challenge

Initial Context

Gaios sought to stand out in a competitive gastronomic corridor and maintain consistent dining room occupancy:

Physical table turnover: Convert social media engagement into filled dining tables throughout the week.
Culinary concept positioning: Showcase their scratch-made brunch, house-baked pastries, and specialty coffee.
Hyperlocal dominance: Dominate dining recommendations and food searches across North Mérida.

Strategy

Community management & visual craving: High-resolution photo and short-form video reels highlighting culinary craft, freshness, and cozy ambience.
Geotargeted paid media: Hyperlocal Meta Ads campaigns timed specifically ahead of peak brunch and weekend reservation windows.
Audiovisual production: Recurring photo and video shoots capturing seasonal dishes, baking processes, and real restaurant atmosphere.

Execution

Three fronts that feed each other: what we film at the restaurant is what we post and promote.

Community & Appetite Building
Dynamic social media management highlighting daily specials, brunch favorites, and authentic customer moments.
Hyper-Local Advertising
Geo-targeted ad campaigns driving nearby foodies and families directly to the restaurant with map links and menu highlights.
Sensory Audiovisual Production
Professional video reels and food photography accentuating textures, sizzling plates, and the cozy dining atmosphere.

Instagram Feed

Visual strategy, feed curation, and content produced for GAIOS MÉRIDA.

RESTAURANTE | DESAYUNOS | COMIDA 👩🏻‍🍳Sabores para cada momento del día 📍Gran San Pedro Cholul, Mérida ⏰ Lunes a Domingo desde 8:00 AM

637Followers

12Posts

9:41

12posts

637followers

239following

Restaurants

RESTAURANTE | DESAYUNOS | COMIDA 👩🏻‍🍳Sabores para cada momento del día 📍Gran San Pedro Cholul, Mérida ⏰ Lunes a Domingo desde 8:00 AM

🔗 maps.app.goo.gl

Metrics

Baseline included where applicable. True business impact, not vanity metrics.

Profile visits
+71%
Growth in food lovers navigating to the profile to view the menu, location pins, and daily specials.
Engagement rate
+62%
Consistent interaction across likes, comments, and shares celebrating signature brunch dishes.
Content views
+85%
Viral reach on appetizing video reels showcasing menu items and kitchen craftsmanship.
Link clicks
+58%
Users tapping through to explore directions, Google Maps listings, and WhatsApp inquiries.