Mérida, Mexico

    2024

    Paulo’sPizza

    A variety of pizzas, baguettes, and side dishes prepared with fresh ingredients, showcasing the flavors and gastronomic experience of Paulo’s Pizza.
    Challenge

    Initial Context

    Paulo’s Pizza wanted to expand its market share and boost dining volume against corporate pizza chains:

    • Artisanal differentiation: Highlight their 48-hour slow-fermented sourdough and stone-oven craftsmanship.
    • Dine-in & delivery revenue: Drive busy tables on weekends and increase direct takeout orders.
    • Loyal local following: Build an engaged neighborhood community that advocates for the brand organically.
    Strategy

    Applied Services

    • High-craving social content: Community management featuring dynamic preparation clips, live wood-fired baking, and weekly specials.
    • Hyperlocal conversion campaigns: Geo-targeted Meta Ads served during peak dinner hours with single-tap WhatsApp ordering links.
    • Commercial food photography: Professional photo and video production highlighting bubbling mozzarella, an airy, crisp crust and a rustic dining room.
    @paulospizzamid
    Execution

    How the Work Was Delivered

    What happens in the kitchen is a pizzeria’s best content.

    1. Wood-Fired Visual Storytelling

      Content production focusing on the craft of slow fermentation, hand-stretched dough, and stone-oven baking.

    2. Local Dinner & Weekend Campaigns

      Targeted ads launched during dinner hours and weekends driving immediate hunger, table reservations, and takeout orders.

    Instagram Feed

    Live Feed for Paulo’s Pizza

    Visual strategy, feed curation, and content produced for Paulo’s Pizza.

    Paulo’s Pizza

    Restaurants
    @paulospizzamid

    Pizzeria artesanal en horno de piedra 🍕 🇮🇹 Un pedacito de italia en Mérida. ¡Te esperamos! Conoce nuestras sucursales 👇🏻

    2.8kFollowers
    12Posts
    9:41
    paulospizzamid•••
    12posts
    2.8kfollowers
    464following

    Paulo’s Pizza

    Restaurants

    Pizzeria artesanal en horno de piedra 🍕 🇮🇹 Un pedacito de italia en Mérida. ¡Te esperamos! Conoce nuestras sucursales 👇🏻

    🔗 hiweb.mx

    Metrics

    Before and After

    Baseline included where applicable. True business impact, not vanity metrics.

    Schedule your audit
    View more cases

    • Profile visits

      +14.6%

      More people visit the profile after seeing the content on social media.

    • Reach

      +65.7%

      More people reached with reels, videos and posts about the pizzas and the handmade process.

    • Link clicks

      +41%

      More users checked the menu, location or contact details from social media.

    • Instagram followers

      +185.9%

      Fast follower growth driven by appealing visual content and a consistent presence.

    Case Studies

    More cases from this industry

    Client, industry, and the work delivered.

    Next Step

    Schedule a similar diagnosis

    Tell us your industry, goal, and ICP. We will give you a clear diagnosis and the next step.

    Schedule your audit